How user behaviour affects your site

Caught up as the search engine optimisation industry is on Google, the thoughts and actions of internet users are often forgotten. Internet users have an enormous effect on Google. Not only has internet user behaviour affected where Google is at the moment, it affects where Google is headed for the future.

It's not necessary to have a double degree in psychology and market behaviour to run a search engine optimisation campaign, but it certainly helps. As most people don't have that particular advantage, it pays to read up on the types of user behaviours Google tends to concern itself with.

The following are some of those behaviours. Note, this is by no means a comprehensive list, and as with everything to do with the search industry, most of it is based on research and case studies by SEO experts. The average SEO company will consider only a few of them at a time during website optimisation.

1. User interests. This should be an obvious thing to look at during website optimisation. User interests guide which keywords are used and how often. Although individual behaviour is hard to predict, patterns of behaviour do crop up surprisingly often on the net. This generates interest in different keywords at different times.

How to use this behaviour to your advantage: Follow the zeitgeist. This isn't always possible, as some industries are more open to trends and popular topics than others. Tapping into the zeitgeist from time to time, though, can be enough to boost your popularity.

2. Clicks in the SERPs. Any search engine optimisation agency will tell you that a good click-through rate is a good thing for your rankings. Internet users click on things on the SERPs because there is something about the listing that they find attractive. Luckily for the average website, these likes work in definite patterns.

How to use this behaviour to your advantage: Certain things attract attention in the search engine results. Things like using capital letters, exclamation marks, long words, short words, and many other techniques can attract the eye. After the eye is attracted, your relevance to the search term, established in the description, can result in a click. Basically, what you need to do is stand out from your competitors. Close attention to the SERPs will help with this, and you can talk to us at SEO Consult.

3. Users like being specific and social. When internet users use search engines, they're looking for specific information. This search may take them a while, and they're willing to look in a few places. Once they find what they're looking for, however, they're open to being a bit more social and sharing information with friends.

How to use this behaviour to your advantage: Making your title and description tags as short and to-the-point is going to get users onto your pages. From there, you need to hand them the information they're looking for in a neat little package. Once they're satisfied, they'll be more inclined to be social, meaning it's time for links and 'share me' buttons.

The Article is written by www.seoconsult.com providing Search Engine Optimization Services and Search Engine Optimisation Agency Services.Visit http://www.seoconsult.com for more information on www.seoconsult.com Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit www.seoconsult.com for more services!